UNTREF
UN3 Branding
In early 2013, thanks to the new legislation promoting media diversity, Universidad Nacional de Tres de Febrero began developing UN3 a first-of-its-kind TV channel.
The project was broad and challenging as the spirit of the channel was not yet defined. Meeting after meeting, we helped to build the graphic and conceptual base, slowly turning it into what it is today: a young, disruptive and innovative channel.
Branding
PRODUCTION TIME
12 weeks
TECHNIQUE
2d and 3d animation
YEAR
2013
This is how we developed a raw but colorful branding, where noise, glitches, abrupt cuts, large-scale type and clear information are the main resources of this huge project divided into three promotional packages (40 pieces each) and one navigation package.
Credits
EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann
ANIMATION DIRECTOR
Ernesto Reyna
DESIGN
Florencia Tasso
Nicolás Castro
Paula Vidal
ANIMATION
Ernesto Reyna
Pablo Fanesi
David Mir
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