SONY SAB
Complete Network Branding
After winning the Pitching phase, Sony SAB became one of the most defying projects we accomplished in 2016: producing a whole Rebrand in only 4 weeks.
The concept originates in typical Indian cloths and its threads, which weave an entire culture, connecting and bringing people closer in a unique interaction.
Complete Rebrand
PRODUCTION TIME
6 weeks HD
TECHNIQUE
2d-3d design & animation
YEAR
2016
Graphic Style Sketches
We are really happy to have developed a powerful visual scheme, that brings
a new look to one of India´s top networks.
Credits
EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann
ANIMATION DIRECTOR
Ernesto Reyna
BRANDING ADVISOR
Natalia Español
DESIGN
Florencia Tasso
Rafael Fornaris
Micaela Podrzaj
Lionel Wainsztok
ANIMATION
Ernesto Reyna
Lionel Wainsztok
Fernando La Mattina
Ulises Depaoli
Julián Pérez
SHADING, LIGHTING & RENDER
Rafael Fornaris
Lionel Wainsztok
COMPOSITING & POST
Ernesto Reyna
Lionel Wainsztok
Ulises Depaoli
Rafael Fornaris
Fernando La Mattina
AT SONY SAB
CD: Sreejesh Krishnan
Producer: Mansha Bhutani
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