Reel Intro 2013
We started sketching it quite some time ago, in January 2013. The original idea was that a tea bag goes into a cup of water and tints it. The design idea worked perfectly but how were we going to animate it?
We tried Realflow and nothing worked. Then we decided to do it frame by frame. Considering the animation test, the animatic, and the final animation, it took about three months approximately to be as perfect as we had imagined.
EXECUTIVE CREATIVE DIRECTOR