DIRECTV
Promo Basket 2017
We won the creative pitch to develop the campaign Promo for DIRECTV´s Latin America Basket 2017-2018 season, and we set out to capture all the emotion and drama in every play.
Campaign Promo
PRODUCTION TIME
4 weeks HD
TECHNIQUE
2d and 3d animation
YEAR
2017
Based on the slogan «You´ve never seen Basket this way» we approached the shots in a realistic way with close-ups, great depth of field and dynamic changes in speed to capture the essence of every move.
Credits
EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann
ANIMATION DIRECTOR
Ernesto Reyna
TECHNICAL DIRECTOR
Lionel Wainsztok
DESIGN
Florencia Tasso
Rafael Fornaris
Fernando La Mattina
Lionel Wainsztok
ANIMATION
Ernesto Reyna
Ulises Depaoli
Julián Pérez
Fernando La Mattina
SHADING, LIGHTING & RENDERING
Lionel Wainsztok
Rafael Fornaris
COMPOSITING & POST
Ernesto Reyna
Lionel Wainsztok
Rafael Fornaris
MUSIC & SOUND DESIGN
DIR: Alain Gómez
PROD: Cardopusher
COORD: Valentina Landáez
DIRECTV
CD: Claus Cibils
EP: Emilio Rincones
PROD: Ana Cristina Tristan
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