Partizan LA

Katy Perry:

Harleys in Hawaii

We were approached by Moving Colour and Partizan LA to develop one of this year’s most exciting projects: an animated music video for Katy Perry’s song Harleys in Hawaii (from her album Smile).

 

We were instantly hooked on the initial brief that called for a rubber-hose style and other archetypical elements from the 1930’s cartoons. The concept idea was even more important and challenging: celebrate Hawaiian culture through the eyes of a couple, working on a touristy-type luau restaurant.

 

To achieve this goal we worked side by side with the director duo of Hoku and Adam to create characters, environments, and situations that feel real, but most importantly, local. The cherry on top was the originally choreographed dances of Patrick Makuakāne and dancer Kaila DeFries.

 

We invite you to ride with us this little Hawaiian love story from the voice of one of the greatest pop stars of the moment.

Ident

PRODUCTION TIME

3 weeks

TECHNIQUE

3D Characters D & A

YEAR

2017

Credits

EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann

CREATIVE DIRECTOR
Claus Cibils

ACCOUNT MANAGER
Sofia Teodoro

ANIMATION DIRECTOR
Ernesto Reyna

ART DIRECTOR
Paula Vidal

ART SUPERVISION
Leila Rosano

ANIMATION COORDINATOR
Florencia Cruz

OFFICE MANAGER
Natalia Arrigoni

CHARACTER DESIGN
Leila Rosano
Samuel Dávila
Ailen Sbrizza
Ivan Olszevicki
Malena Zevallos

BACKGROUND DESIGN & PAINT
Ailen Sbrizza
Ivan Olszevicki
Malena Zevallos
Mariano Castelli

ANIMATORS, ASSIST & CLEAN UP
Agostina Salvemini
Axel Oil
Carolina Borovich
Cynthia Perez Daubert
Facundo Garcia
Gaby Bosco
Ivan Greco
Ivan Olszevicki
Julian Lassa
Julio Mayoral
Leila Rosano
Nicolas Quintar
Matias Petroli
Melisa Pighin
Samuel Dávila
Sebastián García

COMPOSITING & VFX
Julián Pérez Altera
Patricio ​Passarelli

AT PARTIZAN LA
Directors: Hoku & Adam
Video Commissioner: Targa Sahyoun
Production Company: Partizan Entertainment
Executive Producer: Sara Nix
Producer: Brian Covalt
Choreography and Chanting: Patrick Makuakāne
Dancer: Kaila DeFries

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