Versus NYC

CBS Super Bowl LV:

Before Jackie

“So let me tell you a different story…
one that has been overshadowed for far too long.
Just imagine… you’re invisible.
No one hears you. No one sees you.
No one remembers you.
You’re the BEST at what you do.
But you have no audience.
And no one gives you a stage.”

Once again, Versus NYC invited us to collaborate on CBS’s initiative to vindicate the sports heroes generation known as the ‘Invisible Black football players”. 

Aired on the Super Bowl LV Pregame Show and voiced by Viola Davis, “Before Jackie” is an animated 7’ documentary that narrates the story of Kenny Washington and his fight to bring black players back into the field after being excluded for 13 years.

Special thanks to Versus NYC.

Behind the Scenes

Credits

EXECUTIVE CREATIVE DIRECTORS
Martin Schurmann & Claus Cibils

ACCOUNT MANAGER
Sofia Teodoro & Daniela Litwinczuk

MAIN PRODUCER
Florencia Cruz

ANIMATION DIRECTOR
Alberto Hadyar

ART DIRECTOR
Paula Vidal

DESIGNERS & ILLUSTORS
Samuel Davila
Mayra Olaya
Erwin Lorinser
Manuel Fermont
Krissely Perez
Alberto Martinez
Aileen Sbrizza

LEAD ANIMATOR
Hernan Lindenbaum

ANIMATORS
Ariel Pistillo
Josh Earle
Patricio Passarelli

CLIENT: CBS SPORTS
Creative Director/Producer: Peter Radovich, Jr.
Director: Derek Ambrosi
Feature Producers: Ellis Williams, Jelani Rooks, Kayona Ebony Brown
Associate Producers: Yvette Wyatt, Laurie Zelnick
Editor: Derek Ambrosi
Writers: Kayona Ebony Brown, Derek Ambrosi, Peter Radovich, Jr., Ellis Williams, Jelani Rooks
Audio Engineer: Dan O’Sullivan

AGENCY: VERSUS NYC
Chief Creative Officer: Justin Barnes
Executive Producer: Rob Meyers
New Business Director: John Levy
Producer: Rose Canuto
Creative Director: Miguel Hernandez

Share if you like it!