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New Visual Identity

TNT Novelas


We reimagined TNT Novelas with a bold and contemporary identity. Through a complete branding package built on striking red tones and fluid shapes, we moved beyond traditional visual codes to capture the channel’s fresh, passionate essence.

By understanding their audience and editorial direction, we delivered a visual system that elevates storytelling and positions TNT Novelas as a vibrant take on the genre.

Credits

Executive Creative Director
Martin Schurmann

Art Director
Natalia Español

Animation Director
Ernesto Reyna

Producer
Ayelén Dacri

Graphic Designer
Paula Vidal

Motion Designers
Javier Pelayo
Facundo Corsini