New Visual Identity
TNT Novelas
We reimagined TNT Novelas with a bold and contemporary identity. Through a complete branding package built on striking red tones and fluid shapes, we moved beyond traditional visual codes to capture the channel’s fresh, passionate essence.
By understanding their audience and editorial direction, we delivered a visual system that elevates storytelling and positions TNT Novelas as a vibrant take on the genre.







Credits
Executive Creative Director
Martin Schurmann
Art Director
Natalia Español
Animation Director
Ernesto Reyna
Producer
Ayelén Dacri
Ayelén Dacri
Graphic Designer
Paula Vidal
Motion Designers
Javier Pelayo
Facundo Corsini