Cabify / Spotify
Partnering up with BITT Animation, we worked on this campaign for Spotify and Cabify, starring the talented Argentinian singer Paulo Londra.
The project started with a detailed storyboard to begin working on the animatic. Simultaneously, we developed Paulo's character design in different styles, including anime child, urban teen, and a more serious cyberpunk look.
To bring this vibrant spot to life, we've also worked on background designs, color boards, rough animation, in-betweens, cleanup, and combining 2D / 3D elements in the final compositing stage.
We hope you enjoy it as much as we do.
Behind the Scenes
EXECUTIVE CREATIVE DIRECTOR
ANIMATION DIRECTOR & TD
HEAD OF PRODUCTION
Agustin Martinez Ludueña
Nicolas Quintar Riboli
Julian Lassa Ortiz