Cabify / Spotify
Paulo Londra
Partnering up with BITT Animation, we worked on this campaign for Spotify and Cabify, starring the talented Argentinian singer Paulo Londra.
The project started with a detailed storyboard to begin working on the animatic. Simultaneously, we developed Paulo's character design in different styles, including anime child, urban teen, and a more serious cyberpunk look.
To bring this vibrant spot to life, we've also worked on background designs, color boards, rough animation, in-betweens, cleanup, and combining 2D / 3D elements in the final compositing stage.
We hope you enjoy it as much as we do.
Behind the Scenes
Credits
EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann
CREATIVE DIRECTOR
Natalia Español
ANIMATION DIRECTOR & TD
Ernesto Reyna
HEAD OF PRODUCTION
Florencia Cruz
PRODUCTION COORDINATOR
Ayelén Dacri
Bianca Cattaneo
Leila Rosano
Samuel Davila
Malena Zevallos
Lucas Cafiero
Agustin Martinez Ludueña
GRAPHIC DESIGNERS
Pilar Lerga
Mayra Olaya
MOTION ANIMATORS
Diego Barrionuevo
Clara Chini
Nicolas Quintar Riboli
TRADITIONAL ANIMATORS
Leila Rosano
Carlos Carranza
Julian Lassa Ortiz
Lucy Gandini
Facundo Monteros
Clara Chini
Samuel Davila
Diego Barrionuevo
COMPO
Vicente Ziegler
Rafael Fornaris