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Versus NYC
JBL Audio: Sonic Stories

Partnering up with Versus NY, we worked on this Social Media campaign for JBL Audio “Sonic Stories.”

Epic gamer Nadeshot, legendary basketball players Candace Parker and Giannis Antetokounmpo, and prominent Head Coach Pat Summitt narrate their stories, expressing how the sound transports them to moments that marked their lives.

Present and past are evoked through the combination of live-action and animation techniques.

Special thanks to Versus NYC.

Style Frames

Didn't Make It

Behind The Scenes

Credits

EXECUTIVE CREATIVE DIRECTORS
Martin Schurmann & Claus Cibils

ACCOUNT MANAGER
Sofia Teodoro & Daniela Litwinczuk

MAIN PRODUCER
Florencia Cruz

ANIMATION DIRECTOR
Sergio Slepczuk

ART DIRECTOR
Paula Vidal

DESIGNERS & ILLUSTRATORS
Leila Rosano
Samuel Davila
Mayra Olaya

LEAD ANIMATORS
Agostina Salvemini
Facundo Garcia

CEL ANIMATORS
Axel Oil
Constanza Penna
Daniel Avalo
FlorenciaPonticelli
Javier Marino
Julian Lassa Ortiz
Leandro Vargas
Melisa Pighin

COMP 2D
Patricio Passarelli
Ariel Pistillo

AT VERSUS
Chief Creative Officer: Justin Barnes
Executive Producer: Rob Meyers
New Business Director: John Levy
Producer: Rose Canuto
Creative Director: Miguel Hernandez