FRANCE TELEVISION FRANCE 4 PITCH
We were really excited to get the phone call from France Télévisions inviting us to take part in the pitch for the new France4 branding, their flagship family channel.
We decided to play with color, shapes, and type, representing the juxtaposition of the different family members that change throughout the day. The result is a fresh proposal full of discovery, humor, and joy!
COLOR PALETTE & TEXT GRID
EXECUTIVE CREATIVE DIRECTOR
SHADING, LIGHTING & RENDERING
DIR: Erik Wedin
AT ELUSIVE FRANCE