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New Visual Identity

Al Kass World Cup Channel


We transformed Al Kass's identity with a powerful branding: a bold visual system rooted in Qatar's iconic burgundy and gold. We developed a dynamic graphic package, realistic 3D IDs, and textured backgrounds that reflect the channel’s identity with clarity and strength.

By aligning with their vision and goals, we delivered a cohesive design system that captures their essence and strengthens brand recognition.

Credits

Executive Creative Director
Martin Schurmann

Producer
Bianca Cattaneo

Branding & Art Director
Natalia Español

Graphic Designers
Mayra Olaya
Pilar Lerga

3D Modeling and Lighting
Negro Studio