New Visual Identity
Al Kass World Cup Channel
We transformed Al Kass's identity with a powerful branding: a bold visual system rooted in Qatar's iconic burgundy and gold. We developed a dynamic graphic package, realistic 3D IDs, and textured backgrounds that reflect the channel’s identity with clarity and strength.
By aligning with their vision and goals, we delivered a cohesive design system that captures their essence and strengthens brand recognition.








Credits
Executive Creative Director
Martin Schurmann
Producer
Bianca Cattaneo
Branding & Art Director
Natalia Español
Graphic Designers
Mayra Olaya
Pilar Lerga
Mayra Olaya
Pilar Lerga
3D Modeling and Lighting
Negro Studio