Pause Fest

Pause Fest ID 2014

We were honored with the privilege of participating along with other great animators, designers & studios to create an ident for this year's Pause Fest in Melbourne.

The Pause Fest 2014 is all about being connected. After several ideas and sketches drops to the trash, we decided to make an ID where communication devices from different eras would be mixed through various scenes and situations.

A tunnel connects a mobile device with a mouth sending morse code smoke signals that turns into msm or whatsapp messages in the cloud or a carrier pigeon that flies from the mobile screen.

We decided to join the new with the prehistorical in an encounter where the data transfer and the connection are almost dreamlike or surreal, to end with the most basic and primitive connection, the human contact.

Special thanks to George, Caspian and the entire Pause Fest Crew for the opportunity and Daniele Carmosino for the incredible sound design.

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Credits

Award:
- Gold Award for Excellence at Communicator Awards NYC.
- Gold Award Motion Category at Create Design Awards Australia.

Credits:
Executive Creative Director:
Martin Schurmann
Animation Director: Ernesto Reyna
Design: Florencia Tasso, Nicols Castro
3D Animation: Ernesto Reyna, Manu Correa Soto, Matias Furno, David Mir
Cel Animation: Andrs Molteno
Music and Sound Design: Daniele Carmosino / Danca.tv
Production: Natalia Giuliano

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