After the pitch instance, France Ô chose Vascolo’s idea and visual proposal to develop the identity for their children´s segment oriented to kids aged 7-12 years.
The original idea was to make each "Ô" as a different world. The opening is a journey through this universe where you can find adventure, sports, music, urban and technologic planets.
We focused on developing a unique style mixing 3D, 2D and frame by frame animation to reach a funny and teenage-looking aesthetic, aiming to refresh the main children´s segment of the channel.
We hope that french kids enjoy the new identity as much as we did while working on it!
Executive Creative Director:
3D modelling and Design:
Nicolás Castro, Florencia Tasso
Ernesto Reyna, Jorge Herrero, Andrés Molteno, Matías Furno, David Mir
Ernesto Reyna, Jorge Herrero
Natalia Giuliano, Roland Toupet