FutureBrand

Caracol Televisión

Future Brand Colombia chose us to freshen up the graphical identity package of Caracol Television. Our intervention needed to be creative and innovative as much as it had to be measured and sober: the channel hadn't updated its image for 10 years, so it couldn't bring about an aggressive change for the viewer. We explored different possible graphic styles and ended up with a package linked to the original image but with added values in relation to morphology, movement and color.

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Credits

At Váscolo
General Director: Martín Schurmann
Animation Director: Ernesto Reyna
Graphic Design: Nicolás Castro
Production: Ivana Gorosito

At FutureBrand Argentina
Art Director: Ileana Coppoli

At FutureBrand Colombia
Production: Natalia Pizano

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