UNTREF

UN3 Branding

In early 2013, thanks to the new legislation promoting media diversity, Universidad Nacional de Tres de Febrero began developing UN3 a first-of-its-kind TV channel.

The project was broad and challenging as the spirit of the channel was not yet defined. Meeting after meeting, we helped to build the graphic and conceptual base, slowly turning it into what it is today: a young, disruptive and innovative channel.

Branding

PRODUCTION TIME

12 weeks

TECHNIQUE

2d and 3d animation

YEAR

2013

This is how we developed a raw but colorful branding, where noise, glitches, abrupt cuts, large-scale type and clear information are the main resources of this huge project divided into three promotional packages (40 pieces each) and one navigation package.

Credits

EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann

ANIMATION DIRECTOR
Ernesto Reyna

DESIGN
Florencia Tasso
Nicolás Castro
Paula Vidal

ANIMATION
Ernesto Reyna
Pablo Fanesi
David Mir

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