DirecTV

Promo Basket 2017

We won the creative pitch to develop the campaign Promo for DIRECTV´s Latin America Basket 2017-2018 season, and we set out to capture all the emotion and drama in every play.

Campaign Promo

PRODUCTION TIME

4 weeks HD

TECHNIQUE

2d and 3d animation

YEAR

2017

Based on the slogan “You´ve never seen Basket this way” we approached the shots in a realistic way with close-ups, great depth of field and dynamic changes in speed to capture the essence of every move.

Credits

EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann

ANIMATION DIRECTOR
Ernesto Reyna

TECHNICAL DIRECTOR
Lionel Wainsztok

DESIGN
Florencia Tasso
Rafael Fornaris
Fernando La Mattina
Lionel Wainsztok

ANIMATION
Ernesto Reyna
Ulises Depaoli
Julian Glumi
Fernando La Mattina

SHADING, LIGHTING & RENDERING
Lionel Wainsztok
Rafael Fornaris

COMPOSITING & POST
Ernesto Reyna
Lionel Wainsztok
Rafael Fornaris

MUSIC & SOUND DESIGN
DIR: Alain Gómez
PROD: Cardopusher
COORD: Valentina Landáez

DIRECTV
CD: Claus Cibils
EP: Emilio Rincones
PROD: Ana Cristina Tristan

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