FRANCE TÉLÉVISIONS

France 4 Rebranding Pitch

We were really excited to get the phone call from France Télévisions inviting us to take part in the pitch for the new France4 branding, their flagship family channel. We decided to play with color, shapes and type, representing the juxtaposition of the different family members that change throughout the day. The result is a fresh proposal full of discovery, humour and joy!

Rebranding

PRODUCTION TIME

4 weeks

TECHNIQUE

2d and 3d animation

YEAR

2017

Each time slot (kids, teens and family) is composed of one main and two secondary colors that are easily recognizable. These vibrant colors are always in the company of France4’s trademark violet.

Credits

EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann

ANIMATION DIRECTOR
Ernesto Reyna

ACCOUNT MANAGER
Pablo Requejo

TECHNICAL DIRECTOR
Lionel Wainsztok

DESIGN
Paula Vidal
Maro Margulis
Martin Pelliza

ANIMATION
Ernesto Reyna
Julián Pérez
Lionel Wainsztok

SHADING, LIGHTING & RENDERING
Lionel Wainsztok

MUSIC & SOUND DESIGN
DIR: Erik Wedin

At Elusive.fr
Roland Toupet

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