SONY SAB

Complete Network Branding

After winning the Pitching phase, Sony SAB became one of the most defying projects we accomplished in 2016: producing a whole Rebrand in only 4 weeks.

The concept originates in typical Indian cloths and its threads, which weave an entire culture, connecting and bringing people closer in a unique interaction.

Complete Rebrand

PRODUCTION TIME

6 weeks HD

TECHNIQUE

2d-3d design & animation

YEAR

2016

Graphic Style Sketches

We are really happy to have developed a powerful visual scheme, that brings
a new look to one of India´s top networks.

Credits

EXECUTIVE CREATIVE DIRECTOR
Martin Schurmann

ANIMATION DIRECTOR
Ernesto Reyna

BRANDING ADVISOR
Natalia Español

DESIGN
Florencia Tasso
Rafael Fornaris
Micaela Podrzaj
Lionel Wainsztok

ANIMATION
Ernesto Reyna
Lionel Wainsztok
Fernando La Mattina
Ulises Depaoli
Julian Glumi

SHADING, LIGHTING & RENDER
Rafael Fornaris
Lionel Wainsztok

COMPOSITING & POST
Ernesto Reyna
Lionel Wainsztok
Ulises Depaoli
Rafael Fornaris
Fernando La Mattina

AT SONY SAB
CD: Sreejesh Krishnan
Producer: Mansha Bhutani

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